To most South Africans, the word “movies” is synonymous with the name “Ster-Kinekor”; the biggest movie exhibitor by far (more than double the size of its nearest competitor), Ster-Kinekor owns some 60-65% of the market, boasting some 45 movie complexes in South Africa (more than 359 screens and 50 372 seats) with 129 state-of-the-art 3D cinemas, giving Ster-Kinekor the largest 3D footprint in this territory. The company operates in 6 cinema complexes with 33 screens and 4 077 seats in Africa.